There are rumors flying around the Boston music scene that the Rockville producers will be nominating music scouts in each city to help bring the best super-underground indie music to the show. Debcha over at Zed=Zee is already on their radar and people affiliated with the show keep commenting on her blog, so if this local scout thing is true, I’d say that she is a very likely candidate.
Rockville, CA is a new web-based show with an interesting twist. The show is set in a fictional rock club in Los Angeles (Club Rockville) and there are non-fictional bands performing and serving as backdrop to the story in each episode. The show is a particularly interesting venture because it is the work of Josh Schwartz (creator/exec. producer Gossip Girl, The O.C.) and famed music supervisor Alexandra Patsavas (Twilight, Gossip Girl, Grey’s Anatomy). Grey’s Anatomy and The O.C., in particular, were known for subversively feeding super-hip indie music to the most mainstream of audiences. (The truth is, it’s tough to tell the difference nowadays as Ben Gibbard’s music is always hitting #1.) This may also be the first really successful behemoth-produced web series if the kids get behind it.