I’ve always (literally since I was a baby) liked this song. I feel like it represents hippie love and yet imparts a general mood of coming dread and the dark side of the hippie movement (that a little San Francisco band called The Doors explored.) From wikipedia, I learned that the song is one big ad for the Monterey Pop Festival. Listening to the song in this new light makes it hilarious, and makes me love it even more:
“For those who come to San Francisco
Be sure to wear some flowers in your hair
If you come to San Francisco
Summertime will be a love-in there”
A-ha! A love-in! Go hippies with your veiled advertisements and subliminal messages and call to arms!