Nothing happens! It’s amazing! It’s awesome! It’s a hoax! How stupid. I guess I am helping perpetuate it by posting this, but pleh.
In response to: http://www.telegraph.co.uk/news/newstopics/howaboutthat/2100340/Mobile-phone-popcorn-‘hoax’-hits-YouTube.html
UPDATE 6/14 – OFFICIALLY REVEALED TO BE A STUPID VIRAL MARKETING CAMPAIGN – http://web.archive.org/web/20100106022116/http://tech.yahoo.com/blogs/null/94863